A roof is one of the biggest jobs a homeowner will pay for, so people compare firms carefully before they call. Most of that comparing starts on Google, on a phone, often right after a leak or a storm.
What roofing customers search for
- Roof repair near me and emergency roof leak repair
- Roof replacement and roof replacement cost
- Storm and hail damage repair, and roof inspections
- Flat roof repairs and re-roofing (UK), shingle and metal roofing (USA)
- Gutters, fascias and soffits, chimney and flashing work
What makes roofing SEO different
Roofing jobs are high in value, so many firms compete for the same searches, and many pay for ads. That makes specific, well-built pages more important. A page for roof repairs, another for replacements and another for storm damage will usually do better than one general "roofing services" page. Demand also moves with the weather, so some pages are worth preparing before the busy season.
What we do
- Map which searches match which pages: repairs, replacements, flat roofs, storm damage, and your service areas
- Build one page per service and pages for the areas you really cover, each with real detail
- Set up and optimise your Google Business Profile, with real job photos and your service area
- Put a review routine in place (see our guide to getting more Google reviews)
- Make the site fast and easy to call from a phone
- Track impressions, clicks and enquiries in Google Search Console and report on what is working
An honest timeline
SEO is a long-term job. New pages and profiles usually take months, not days, to build visibility, and results depend on your area and competition. We do not guarantee rankings, and you should avoid anyone who does. Read what to expect in our guide to the first six months of SEO.
What it costs
Ongoing SEO is quoted per business, because it depends on your trade, area and competition. Message us on WhatsApp for a free quote. Our website packages (£1,500 Core, £2,750 Growth, from £4,500 Authority) include the technical SEO setup on the higher tiers; see the pricing section for details.
Frequently asked questions
Should I have separate pages for repairs and replacements?
Yes. They are different searches with different customers, and separate pages let each one rank for its own terms.
Can you help with storm damage searches?
Yes. We can prepare storm and emergency pages in advance, so customers searching after bad weather can find you quickly.
How long does SEO take?
Usually several months before results build, and longer in competitive areas. We cannot promise rankings or a timeline.
Do I need a new website first?
You need a site Google can read, that loads quickly and that has a page for each service. If yours is not ready, we can fix or rebuild it first.
Related services and guides
- What to put on a roofer’s website
- Roofer Website Design
- How to get more roofing leads
- SEO for Contractors and Trades Businesses
- What to expect from SEO in the first 6 months
- Google Business Profile for trades
- Areas we work in
Want a site that gets the phone ringing?
Tell us your trade and where you work, and we will send a free quote.
Get a Free Quote