Last updated: 3 November 2026
TradesHQ ("we", "us", or "our") is a web design and search engine optimisation (SEO) business based in London, United Kingdom. We provide website design, development and SEO services to trades businesses, including roofers, electricians, plumbers, HVAC contractors, builders and construction professionals.
This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit tradeshq.net, contact us, request a quote or use our services.
We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
1. Information We Collect
We may collect the following types of personal information depending on how you interact with our website and services.
Information you provide directly
- Your name and business or company name.
- Your email address and telephone or WhatsApp number.
- Your business location and service areas.
- Details about your trade, services and website requirements.
- Project briefs, messages, enquiries and feedback.
- Website content, images, logos and other materials you provide.
- Billing and payment information where necessary to provide our services.
Information collected automatically
When you visit our website, we or our service providers may collect certain technical information, where applicable, including:
- Your IP address and approximate geographical location.
- Browser type, device type and operating system.
- Pages visited and time spent on our website.
- Referring websites and general website interactions.
- Cookies and similar online identifiers, where used.
2. How We Use Your Information
We use your personal information for legitimate business purposes and where we have an appropriate legal basis under applicable data protection law.
These purposes include:
- Responding to enquiries and providing website or SEO quotes.
- Communicating with you about our services.
- Building, managing and maintaining your website.
- Providing SEO services and ongoing technical support.
- Processing payments and maintaining business records.
- Improving our website, services and customer experience.
- Maintaining website security and preventing fraud or misuse.
- Meeting applicable legal and regulatory requirements.
Depending on the purpose, our legal basis for processing may include performing a contract, taking steps at your request before entering into a contract, complying with a legal obligation, obtaining your consent or pursuing our legitimate business interests.
Where we rely on consent, you can withdraw it at any time.
3. WhatsApp and Communications
You can contact TradesHQ through WhatsApp, email or other communication channels made available on our website.
If you contact us through WhatsApp, we may process your phone number, messages, profile information and any files you voluntarily send us. We use this information to respond to enquiries, prepare quotes, manage projects and provide customer support.
WhatsApp is operated by Meta. Its own privacy policy and terms apply to its processing of your information on its platform.
Please do not send passwords, payment card details or other sensitive information through ordinary messages.
4. Sharing Your Information
We do not sell, rent or trade your personal information to third parties for their own marketing purposes.
We may share information with trusted service providers when necessary to operate our business and deliver our services. These may include:
- Website hosting and domain service providers.
- Email and business communication providers.
- Payment processing and accounting providers.
- Website analytics and security providers, where used.
- Professional advisers, including accountants and legal advisers.
We may also disclose information where required by law, regulation or a valid legal request, or where necessary to establish, exercise or defend legal claims.
Where third-party providers process information on our behalf, we take appropriate steps to ensure that suitable data protection safeguards are in place.
If we build or manage a website for a client, information collected through that client's website may be controlled by the client. Our responsibilities will depend on whether we act as a data processor or data controller for the relevant processing.
5. Cookies and Analytics
Our website may use cookies and similar technologies to support essential website functions, remember preferences, improve performance and understand how visitors use our website.
These may include:
- Essential cookies: Required for basic website functionality and security.
- Preference cookies: Used to remember visitor preferences, where applicable.
- Analytics cookies: Used to understand website traffic and performance, where enabled.
- Marketing cookies: Used for advertising or tracking purposes, if implemented.
We will request your consent before using non-essential cookies or similar technologies where required by applicable law. Strictly necessary cookies may be used where they meet the relevant legal requirements.
You can manage optional cookies through any cookie preference tool available on our website. You can also control cookies through your browser settings.
Please note that disabling certain cookies may affect some website functionality.
Country and currency display. To show prices in a suitable currency and to display the country you are visiting from in our website footer, your browser sends a request to a third-party IP geolocation service, which sees your IP address to estimate your country. We do not store your IP address for this purpose, and the result is kept only in your browser for the current visit.
6. International Data Transfers
Although TradesHQ is based in London, United Kingdom, we work with clients internationally and may use service providers that store or process information outside the UK.
Where personal information is transferred outside the UK, we will ensure that appropriate safeguards are in place in accordance with applicable data protection legislation. These safeguards may include UK adequacy regulations, approved contractual protections or other lawful transfer mechanisms.
7. Data Security and Retention
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.
These measures may include appropriate access controls, account security, secure hosting, software updates and regular backups.
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including providing services, maintaining business records, meeting legal obligations and resolving disputes.
Financial and accounting records may be retained for periods required by applicable tax and accounting legislation. Other information is reviewed periodically and securely deleted or anonymised when no longer required.
No method of online transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Your Data Protection Rights
Under applicable UK data protection law, you may have the following rights regarding your personal information:
- Right of access: Request a copy of the personal information we hold about you.
- Right to rectification: Request corrections to inaccurate or incomplete information.
- Right to erasure: Request deletion of your personal information where the legal conditions apply.
- Right to restrict processing: Request that we limit how we use your information in certain circumstances.
- Right to object: Object to certain types of processing, including direct marketing.
- Right to data portability: Request certain personal information in a portable format where applicable.
- Right to withdraw consent: Withdraw consent where processing is based on your consent.
These rights are subject to applicable legal conditions and exemptions. For example, we may need to retain certain information to comply with legal obligations or defend legal claims.
To exercise your rights, contact us at hello@tradeshq.net. We may need to verify your identity before processing your request.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
Information Commissioner's Office (ICO)
Website: ico.org.uk
Telephone: 0303 123 1113
9. Direct Marketing
We may send relevant business communications and promotional messages where permitted by applicable law.
We will follow applicable electronic marketing rules, including requirements relating to consent and the right to opt out. Where consent is required, we will obtain it before sending marketing communications.
You can unsubscribe from marketing emails using the unsubscribe link provided or by contacting us directly. You may also ask us to stop sending marketing communications through other channels.
We may continue to send essential communications relating to an existing project, contract, payment or support request.
10. Third-Party Websites and Services
Our website may contain links to third-party websites and services, including WhatsApp and other external platforms.
We do not control these third-party websites and are not responsible for their privacy practices, security or content. When you visit an external website, its own privacy policy and terms will apply.
We recommend reviewing the privacy policies of any third-party services you use.
11. Children's Privacy
Our services are intended for businesses and adults. Our website is not directed at children, and we do not knowingly collect children's personal information for marketing purposes.
If you believe a child has provided personal information to us inappropriately, please contact us so we can investigate and take appropriate action.
12. Automated Decision-Making
We do not intend to make decisions about individuals based solely on automated processing, including profiling, that produce legal or similarly significant effects.
If this changes, we will update this Privacy Policy and provide any additional information and protections required by applicable law.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, website, technologies or legal obligations.
Any updated version will be published on this page, together with its revised last updated date.
Where significant changes affect how we use personal information, we will provide additional notice where required by law.
14. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how we handle your personal information, please contact us:
TradesHQ
London, United Kingdom
Email: hello@tradeshq.net
WhatsApp: WhatsApp Us
Website: https://tradeshq.net/
We will review your enquiry and respond in accordance with applicable data protection requirements.
© 2026 TradesHQ. All rights reserved.