Terms of Service

Last updated: 3 November 2026

These Terms and Conditions govern the services provided by TradesHQ ("we", "us", or "our"), a web design and search engine optimisation (SEO) business based in London, United Kingdom.

By signing our project agreement, approving a quotation or otherwise entering into a service agreement with us, you ("you", "your", or "the client") agree to the terms applicable to your project. The specific scope, price, deliverables and timelines will be confirmed in your quotation, invoice or signed agreement.

These terms apply alongside the project-specific agreement. If a signed agreement expressly conflicts with these terms, the signed agreement will take precedence for that matter.

1. Our Services

TradesHQ provides website design, website development, WordPress services, search engine optimisation and related digital services for trades businesses and other clients.

Depending on your agreed package, our services may include:

Only the services and deliverables expressly included in your quotation or project agreement are covered by the agreed price. Additional work, new features, extra pages or substantial changes may require a separate quotation and payment.

2. Project Agreement and Getting Started

Before work begins, we require the client to complete and sign our short project agreement form. This form confirms the agreed service, scope, pricing and other relevant project details.

Once the agreement is completed, we will send you a PDF copy of the contract together with the relevant invoice.

We begin work promptly after the required initial payment has cleared and the necessary materials, information and access have been provided. These may include:

If required materials, approvals or account access are delayed, project milestones and delivery dates may need to be adjusted. We will communicate material delays where reasonably possible.

3. Website Design Project Payments

Unless your quotation or signed agreement states otherwise, website design and development projects are payable in three milestones, totalling 100% of the agreed project fee.

Milestone 1: 20% upfront

A deposit of 20% of the total project fee is payable before project commencement. We issue an invoice for this payment. Work begins once payment has cleared and the required starting materials and access have been supplied.

Milestone 2: 40% on design delivery

A further 40% is payable when we deliver the complete agreed website design stage for client review and approval.

This stage may include:

This milestone covers the agreed design deliverables. It does not mean the live website has been fully developed unless development is expressly included in that milestone.

We will issue the relevant invoice when this milestone is reached. The client must review the delivered designs, provide consolidated feedback and approve the stage before we proceed with the next stage, subject to the agreed project schedule.

Milestone 3: 40% on completed development and launch

The remaining 40% is payable when the agreed website development has been completed and the website is ready for launch or has been launched, as specified in the project agreement.

We issue an invoice for this milestone. The client is expected to review the completed website and confirm approval in accordance with the agreed scope and acceptance process.

Unless the written agreement states otherwise, final handover, transfer of agreed deliverables and any outstanding access or ownership arrangements are subject to receipt of all outstanding payments.

4. SEO Service Payments

SEO services are payable in advance for the agreed campaign period. Depending on the package selected, this may be one month, two months or three months, or another period expressly agreed in writing.

SEO campaign payments cover the agreed services and campaign period. Renewal, extension or work beyond the agreed period requires a further agreement and payment arrangement.

If you wish to cancel an SEO campaign before its agreed end date, contact us in writing. Any refund or amount payable will be determined by the signed agreement and applicable law, including any applicable cancellation rights and the value of services already supplied.

5. Accepted Payment Methods and Invoices

We accept the following payment methods:

We issue an invoice for each website project payment milestone and for agreed SEO campaign payments. Invoices will specify the amount due, payment instructions and applicable due date.

All payments must be made in the currency and amount stated on the relevant invoice or quotation. Any applicable taxes, transaction charges or additional fees will be identified where relevant.

You are responsible for ensuring that payments are made in full and that the correct invoice reference is supplied where required.

6. Late Payments and Paused Projects

Payments must be made by the due date shown on the relevant invoice. If a payment becomes overdue, we may pause work, withhold outstanding deliverables or suspend access to services that are lawfully subject to suspension until the overdue amount has been paid.

Where reasonably possible, we will notify you before pausing a project. A pause caused by late payment may affect delivery dates, resource allocation and the project schedule.

We may resume work after the overdue payment has cleared and the project can reasonably be scheduled again. Any revised delivery date will be communicated to the client.

Where legally permitted, we reserve the right to recover applicable interest, compensation or reasonable recovery costs for overdue business debts. Any such amounts will be subject to the applicable contract and law.

7. Client Responsibilities and Approvals

You agree to provide accurate information, suitable materials, required account access and timely feedback necessary for us to perform the agreed services.

Your responsibilities include:

We are not responsible for delays caused by missing materials, unavailable access, late feedback or other matters outside our reasonable control.

Any requested changes that fall outside the agreed scope may require additional fees and an adjusted delivery schedule. We will communicate such changes before proceeding with chargeable additional work.

8. Design Revisions and Project Scope

The number of design revisions, included changes and rounds of feedback will be determined by the quotation or project agreement.

We will make the agreed revisions within the defined scope. New design directions, additional pages, substantial restructuring or features not included in the original agreement may be treated as additional work.

We will explain any additional charges and obtain your approval before carrying out chargeable work outside the agreed scope.

9. Website Launch, Hosting and Third-Party Services

Website launch arrangements will be agreed as part of the project. Launch may depend on access to your domain, hosting account, third-party services and any other systems required.

Unless expressly included in your agreement, our project fee does not automatically include ongoing hosting, domain renewals, premium themes, paid plugins, third-party subscriptions, maintenance plans or other recurring costs.

Third-party products and services are subject to their own terms, availability, fees and privacy policies. We cannot guarantee uninterrupted operation of systems controlled by third parties.

Any ongoing maintenance, support or updates after project completion must be included in your agreement or arranged separately.

10. SEO Results and Search Engine Rankings

SEO is an ongoing process influenced by many factors, including search engine algorithms, competition, website quality, market conditions, content and third-party changes.

TradesHQ does not guarantee specific Google rankings, search positions, traffic volumes, leads, enquiries, sales or business revenue.

We will perform the SEO work described in the agreed campaign scope using reasonable care and skill. However, search engines control their own ranking systems, and results may vary.

We cannot guarantee inclusion in Google AI Overviews, other AI-generated search results, featured snippets or any particular search feature.

SEO fees pay for the agreed work and campaign period, not for a guaranteed ranking or commercial outcome.

11. Website Changes During an SEO Campaign

During an active SEO campaign managed by TradesHQ, we recommend coordinating website content, technical, design and structural changes with our team before making them.

Uncoordinated changes can affect tracking, technical SEO, page structure, indexing, content strategy and campaign performance.

You agree to inform us about material website changes that could affect the campaign. Where we manage the relevant website or SEO work, we may recommend that certain changes be reviewed or scheduled with our team first.

We cannot be responsible for the effects of changes made by the client or other third parties without our involvement, or for ranking fluctuations caused by factors outside our reasonable control.

12. Cancellation, Refunds and Completed Work

If you wish to cancel a project or service, you must notify us in writing by emailing hello@tradeshq.net. We will confirm the cancellation arrangements and any outstanding amounts in writing.

Completed and approved project phases are not refundable simply because the client later decides not to continue with the project.

Where a phase has been completed and delivered in accordance with the agreement, the fee attributable to that completed phase is generally non-refundable, subject to applicable statutory rights and any remedy that may be available if we have failed to fulfil our contractual obligations.

If a project is cancelled part-way through a phase, we may charge for work properly completed up to the cancellation date and any non-cancellable costs properly incurred, to the extent permitted by the agreement and applicable law. Any remaining balance or refund will be assessed accordingly.

Nothing in these terms excludes or limits any cancellation, refund or other rights that cannot legally be excluded or restricted.

Consumer cancellation rights

If you are a consumer entering into a distance or off-premises contract where statutory cancellation rights apply, you may have a 14-day cancellation period under applicable UK law.

If you ask us to begin work during an applicable cancellation period, additional legal requirements may apply. We may ask you to confirm your request and acknowledge the relevant cancellation and payment conditions before work starts.

These consumer rights do not automatically apply to every business-to-business contract. The rights available to you will depend on your circumstances and applicable law.

13. Intellectual Property and Ownership

You retain ownership of materials you provide to us, including your business name, logos, text, photographs and branding, subject to any third-party rights.

Subject to full payment of all amounts due, ownership or the agreed licence to the bespoke final website deliverables created specifically for you will be transferred or granted as described in your project agreement.

Unless expressly agreed otherwise, this does not transfer ownership of our pre-existing tools, processes, reusable components, know-how or materials, or third-party software, themes, plugins, fonts and other assets. Those items remain subject to their respective ownership rights and licences.

We may use third-party assets only subject to the applicable licence conditions. You are responsible for obtaining appropriate rights for materials you supply.

We will not knowingly use your confidential business information for unrelated purposes.

14. Confidentiality and Data Protection

Both parties should take reasonable steps to protect confidential information received during the project and use it only for purposes connected with the agreed services, unless disclosure is required by law or otherwise authorised.

We process personal information in accordance with our Privacy Policy and applicable data protection legislation.

Where we process personal data on your behalf as a data processor, additional data processing terms may be required.

15. Client Content and Permissions

You are responsible for ensuring that the content, images, logos, testimonials and other materials you supply are accurate and that you have the necessary rights and permissions to use them.

You must not knowingly provide material that infringes another person's intellectual property rights, violates applicable law or contains unlawful content.

We may request replacement or clarification of materials where there are reasonable concerns about their legality, accuracy or suitability for the project.

16. Limitation of Liability

We will perform our services with reasonable care and skill and in accordance with the applicable agreement.

To the extent permitted by law, we are not responsible for indirect losses or losses arising from circumstances beyond our reasonable control, including third-party service outages, search engine algorithm changes, unauthorised website changes or the client's failure to provide required materials or access.

Nothing in these terms excludes or limits liability where such exclusion or limitation is prohibited by law, including applicable liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or statutory consumer rights.

Any additional limitation of liability will apply only where expressly agreed in writing and permitted by law.

17. Events Outside Our Control

Neither party will be responsible for delays or failures caused by events beyond its reasonable control, such as major service outages, natural disasters, government restrictions, widespread internet failures or other comparable events.

The affected party will take reasonable steps to reduce the impact and notify the other party where appropriate. Any affected deadlines will be adjusted as reasonably necessary, subject to applicable law and the agreement.

18. Suspension and Termination

We may suspend or terminate services where permitted by the agreement and applicable law, including where:

Either party may terminate the agreement where the other party commits a material breach and fails to remedy it within a reasonable period after written notice, where a remedy is possible and the law or agreement requires it.

On termination, the client remains responsible for fees properly due for services already supplied and any other amounts lawfully payable under the agreement. Refunds, outstanding deliverables and access arrangements will be dealt with according to the agreement and applicable law.

19. Changes to These Terms

We may update these Terms and Conditions from time to time. The latest version will be published on this page with the revision date.

Changes will not automatically alter an existing signed agreement. Changes to an ongoing project will be handled in accordance with the agreement and any applicable legal requirements.

20. Governing Law and Disputes

These terms and any dispute arising from them will be governed by the laws of England and Wales, subject to any mandatory legal protections that apply to the client.

The parties will try to resolve disputes through good-faith discussions before pursuing formal legal proceedings. This does not prevent either party from seeking urgent legal relief where appropriate.

Nothing in this section removes any mandatory rights a consumer may have to bring proceedings in another competent court.

21. Contact Us

If you have questions about these Terms and Conditions or your project agreement, please contact us:

TradesHQ
London, United Kingdom
Email: hello@tradeshq.net
WhatsApp: WhatsApp Us
Website: https://tradeshq.net/

© 2026 TradesHQ. All rights reserved.