How to Get More Google Reviews as a Roofer, Electrician or Heating Engineer

Published 6 November 2026

When someone needs a roofer, electrician or heating engineer, they usually compare a few names. Stars and reviews on Google are often the first thing they see, so a steady flow of genuine reviews helps you win calls. Reviews can also support your visibility in local search, alongside your Google Business Profile, your website and how close you are to the customer.

The good news is that getting reviews is mostly a habit, not a trick. Here is how to build it without breaking the rules.

The rules first: what not to do

Google removes reviews that look manipulated, and it can suspend profiles that keep doing it. The UK and US also have rules against fake and misleading reviews, so this is not just a Google issue. Avoid these:

• Rewards for reviews. No discounts, gift cards, free work or prize draws in exchange for a review.
• Review gating. Do not ask customers if they were happy first and only send the happy ones to Google. Everyone gets the same request.
• Fake reviews. Never write reviews yourself, or ask friends or family who were not customers.
• Scripting the review. Do not ask for five stars, or tell people what to write.
• Pressure. Asking is fine. Standing over someone while they type is not.

Google updates its policies from time to time, so check its current review policy now and then.

7 steps to a steady stream of reviews

1. Get your review link

In your Google Business Profile there is a "Ask for reviews" option that gives you a short link. It opens the review box directly, so customers do not have to search for you. Save it on your phone.

2. Ask every customer

Make it part of finishing every job, not only the ones that went perfectly. This protects you from the gating rule, and it gives you a more honest picture of your work.

3. Ask at the right time

The best moment is after the job is done and the customer has seen the result: the roof is dry, the lights work, the heating is on. Send the request the same day or the next day, while it is fresh.

4. Make it one tap

Send the link by text, WhatsApp or email. A QR code on your invoice can also work. The fewer steps, the more people finish.

5. Use neutral wording

Keep it simple and honest. For example:

"Thanks for choosing us. If you have a minute, we would appreciate your honest feedback on Google: [your link]"

6. Reply to every review

Thank people for good reviews, using their first name and mentioning the job. For a bad review, stay calm, apologise where it is fair, and offer to sort it out offline. Never argue in public. Future customers read your replies as well as the reviews.

7. Make it a routine

Decide that every completed job gets a request, and tell everyone on your team. A few new reviews every month looks more natural and trustworthy than a burst of twenty followed by silence.

What about a bad review?

One or two poor reviews will not sink you, especially when you reply well and have plenty of good ones. You can ask Google to remove a review only if it breaks its rules, for example if it is fake, abusive or about a job that was not yours. Do not offer a customer anything to change or delete their review, because that also breaks the rules.

Use your reviews on your website too

Real testimonials on your own site build trust at the moment a visitor decides whether to call. Show the customer's name and town where they are happy for you to, and keep the wording exactly as they wrote it. Pair them with a clear click-to-call button and a page for each service. See how we build this for roofers, electricians and heating and HVAC engineers.

Frequently asked questions

How many reviews do I need?

There is no magic number. Steady, recent and genuine reviews matter more than a big total from years ago.

Can I ask for reviews on WhatsApp?

Yes. A short message with your review link is a common and accepted way to ask, as long as you ask everyone and do not offer anything in return.

Where should I go next?

Reviews are one part of being found. Read how to get found on Google as a trades business, or see our SEO service.