How trades searches work in West Midlands
The West Midlands is a large urban area with Birmingham at its centre and several sizeable towns around it, so customers often search by area, such as the Black Country or Solihull. A trades firm usually covers a handful of these places, and a page for each is more useful to customers and to Google than one broad page.
- A large population means plenty of searches, but also many competing trades
- Mixed housing, from Victorian terraces to newer estates, supports many types of work
- Commuter towns around Birmingham mean customers often search for nearby towns
Common local searches
These are the kinds of searches your pages should be ready for:
- "electrician Birmingham"
- "roofer Coventry"
- "boiler installation Wolverhampton"
- "loft conversion Dudley"
What we would build for a West Midlands trades business
- One page for each main service, written in the words local customers use
- Pages for the areas you really cover, for example Birmingham, Coventry or Wolverhampton, each with something specific to say
- Click-to-call, WhatsApp and a short quote form on every page
- Fast mobile pages and clean technical SEO so Google can read every page
- Help setting up your Google Business Profile as a service-area business, if you work from home
Where we work from
TradesHQ works remotely with tradespeople across the UK, USA, Australia and Canada, so you can work with us from anywhere in West Midlands. Start with a WhatsApp message and a free quote. See our website design pages for roofers, electricians and HVAC and heating engineers, our SEO service and our website redesign service.
What it costs
Our fixed packages start at £1,500 for Core. Growth (£2,750) includes up to 5 location landing pages, and Authority (from £4,500) includes up to 12, which suits firms that cover several towns or branches.
Frequently asked questions
Do I need separate pages for Birmingham and Coventry?
If you work in both and have something real to say about each, yes. Each city has its own searches, and separate pages let you show up for both.
How long does local SEO take?
Usually several months, and longer in the most competitive trades and areas. We cannot promise rankings, but we can make sure your site is built to earn them.
Nearby areas
Want a site that brings in local jobs?
Tell us your trade and the areas you cover, and we will send a free quote.
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