How trades searches work in Shropshire
Shropshire is largely made up of market towns and villages, with Telford and Shrewsbury as the main centres. Many trades businesses cover a travel radius that crosses into Cheshire, Staffordshire and the West Midlands. Customers search for their own town, so your website needs to show clearly where you work.
- A clear service radius helps both customers and Google understand where you work
- Pages for the towns you cover (for example Telford, Newport or Whitchurch) can capture searches that one general page would miss
- Cross-border searches mean a business in one county can win work in the next
- In smaller towns, local reviews and a visible phone number often decide who gets the call
What we would build for a Shropshire trades business
- One page per service, such as installations, repairs and servicing
- Town and area pages with specific local detail, not copies
- A free quote or survey call to action, a quote form and WhatsApp
- An FAQ covering price, timing and areas covered
- Fast mobile pages and clean technical SEO
Example: Drayton Air Conditioning
Drayton Air Conditioning is based in Market Drayton, Shropshire, and installs and services domestic and commercial air conditioning across the area. We redesigned its website and worked on SEO for its service and local keywords, with a page for each system type and pages for Telford, Newport, Whitchurch and Market Drayton, plus Cheshire and Staffordshire. Read the full Drayton Air Conditioning case study.
How we work with Shropshire businesses
We work remotely and keep things simple: a WhatsApp chat, a clear plan, then the build.
What it costs
Our fixed packages start at £1,500 for Core. Growth (£2,750) includes up to 5 location landing pages, and Authority (from £4,500) includes up to 12, which suits firms that cover several towns or branches.
Frequently asked questions
My customers are in more than one county. Is that a problem?
No. We build pages for each area you cover, including across county borders.
Do small towns need their own pages?
Only if you work there and have something real to say. We will help you decide which are worth it.
Want a site that brings in local jobs?
Tell us your trade and the areas you cover, and we will send a free quote.
Get a Free Quote