Published 5 November 2026
Most customers choose a trade from the first few results they see. These seven steps improve your chances of being one of them. None needs technical knowledge.
1. Set up your Google Business Profile
This free listing drives the map results that appear for "near me" searches. Fill in every field, pick the right categories and add real photos. If you work from home, Google lets you hide your address and show a service area instead.
2. Give each service its own page
A page called "Flat roof repairs" can rank for flat roof searches. One page that lists everything usually ranks for very little. Start with your two or three biggest earners.
3. Add pages for the areas you really serve
Only create a location page if you do work there, and write something specific about it: the jobs you have done, the local property types. Copies of one page with the town name changed do not help.
4. Collect reviews steadily
Ask every customer, ideally soon after the job, and keep the wording neutral. Never offer rewards for reviews, and never ask only the customers you think were happy. A few new reviews each month beats a burst followed by silence. See our guide to getting more Google reviews.
5. Make the site quick and phone-friendly
Most trades searches happen on mobile. Check your site on your own phone, and make sure the phone number is a tap-to-call button.
6. Keep your details identical everywhere
Use the same business name, phone number and website address on your site, Google profile, Facebook and any directories.
7. Publish helpful answers
Write about the questions customers ask you every week, such as how long a repair takes or what affects the cost. Clear answers are also the kind of content AI tools quote.
Track it
Add your site to Google Search Console to see what people search and which pages appear. Give it a few months before judging the results.
Want us to do this for you? See our SEO service, or look at website design for roofers, electricians and HVAC engineers.
Want a site that gets the phone ringing?
Tell us your trade and where you work, and we will send a free quote.
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