HVAC demand comes in waves. When the heating fails in winter or the air conditioning fails in a heatwave, customers need someone fast and search on their phone straight away.
What HVAC customers search for
- AC repair near me and emergency heating repair
- Furnace, boiler and heat pump repair and installation
- Air conditioning installation and replacement
- Maintenance plans and annual servicing
- Commercial HVAC and refrigeration
What makes HVAC SEO different
Seasonality is the big difference. Heating pages matter most before winter and cooling pages before summer, so they should be ready ahead of the season, not during it. Maintenance plans are also worth their own page, because they bring repeat customers and steadier income than one-off repairs.
What we do
- Map searches to pages: repairs, installs, maintenance plans, emergency call-outs and each system type
- Build one page per service and per system, and area pages for where you work
- Prepare seasonal pages and keep them updated before each peak
- Make your emergency number and call button impossible to miss on every page
- Set up and optimise your Google Business Profile and reviews
- Track impressions, clicks and enquiries in Google Search Console and report on what is working
An honest timeline
SEO is a long-term job. New pages and profiles usually take months, not days, to build visibility, and results depend on your area and competition. We do not guarantee rankings, and you should avoid anyone who does. Read what to expect in our guide to the first six months of SEO.
What it costs
Ongoing SEO is quoted per business, because it depends on your trade, area and competition. Message us on WhatsApp for a free quote. Our website packages (£1,500 Core, £2,750 Growth, from £4,500 Authority) include the technical SEO setup on the higher tiers; see the pricing section for details.
Frequently asked questions
Do I need separate pages for heating and cooling?
Yes, if you offer both. They are different searches, and separate pages let each one rank on its own.
Should I have a page for maintenance plans?
Yes. It targets people looking for servicing, and it supports the repeat business that keeps work steady between busy seasons.
How long does SEO take?
Usually several months before results build, and longer in competitive areas. We cannot promise rankings or a timeline.
Do I need a new website first?
You need a site Google can read, that loads quickly and that has a page for each service. If yours is not ready, we can fix or rebuild it first.
Related services and guides
- How to get more HVAC leads
- HVAC & Heating Website Design
- SEO for Contractors and Trades Businesses
- What to expect from SEO in the first 6 months
- Google Business Profile for trades
- Areas we work in
Want a site that gets the phone ringing?
Tell us your trade and where you work, and we will send a free quote.
Get a Free Quote