How trades searches work in Scotland
Scotland has its own building standards, plus many tenement flats and older stone properties, so customers look for tradespeople who understand local requirements. Glasgow and Edinburgh are the biggest markets and are very competitive, while Aberdeen, Dundee and smaller towns have their own searches.
- Tenement flats and traditional stone buildings need specific skills worth mentioning
- Different building standards from the rest of the UK mean clear information builds trust
- Glasgow and Edinburgh are competitive, so area and service pages help you stand out
Common local searches
These are the kinds of searches your pages should be ready for:
- "roofer Glasgow"
- "electrician Edinburgh"
- "heating engineer Aberdeen"
- "builder Dundee"
What we would build for a Scotland trades business
- One page for each main service, written in the words local customers use
- Pages for the areas you really cover, for example Glasgow, Edinburgh or Aberdeen, each with something specific to say
- Click-to-call, WhatsApp and a short quote form on every page
- Fast mobile pages and clean technical SEO so Google can read every page
- Help setting up your Google Business Profile as a service-area business, if you work from home
Where we work from
TradesHQ works remotely with tradespeople across the UK, USA, Australia and Canada, so you can work with us from anywhere in Scotland. Start with a WhatsApp message and a free quote. See our website design pages for roofers, electricians and HVAC and heating engineers, our SEO service and our website redesign service.
What it costs
Our fixed packages start at £1,500 for Core. Growth (£2,750) includes up to 5 location landing pages, and Authority (from £4,500) includes up to 12, which suits firms that cover several towns or branches.
Frequently asked questions
Do Scottish customers search differently?
The wording is mostly the same, but local place names, property types and accreditations matter. We write pages using the terms local customers actually use.
How long does local SEO take?
Usually several months, and longer in the most competitive trades and areas. We cannot promise rankings, but we can make sure your site is built to earn them.
Nearby areas
Want a site that brings in local jobs?
Tell us your trade and the areas you cover, and we will send a free quote.
Get a Free Quote