Why London is different for trades SEO
London is one search area made of dozens of local ones. Customers rarely search for just "electrician London". They search by borough or neighbourhood, and often add the specific job. That is good news for a smaller firm, because you can compete in the areas you actually cover without needing to win the whole city.
- Competition is high, so a vague one-page site rarely gets noticed
- Customers compare several firms quickly, so proof matters: photos of real jobs, reviews and clear contact buttons
- Map results for "near me" searches depend on your Google Business Profile as well as your website
- A tradesperson works in a handful of boroughs, not all of them, so honesty about where you work is also a ranking advantage
What we would build for a London trades business
- One page for each main service, such as loft conversions, rewires or roof repairs
- Pages for the boroughs and areas you really work in, each with something specific to say
- Click-to-call, WhatsApp and a short quote form on every page
- Fast mobile loading and clean technical SEO so Google can read every page
- Help setting up your Google Business Profile as a service-area business, if you work from home
Example: Daniels Contractors
Daniels Contractors & Development is a building contractor working across London and Surrey. We redesigned its website and worked on SEO for its service keywords, with a separate page for each type of work. Read the full Daniels Contractors case study.
Where we work from
TradesHQ is based in London. We work with clients remotely across the UK, USA, Australia and Canada, so you can start with a WhatsApp message and a free quote.
What it costs
Our fixed packages start at £1,500 for Core. Growth (£2,750) includes up to 5 location landing pages, and Authority (from £4,500) includes up to 12, which suits firms that cover several towns or branches.
Frequently asked questions
Do I need a page for every London borough?
No. Only create pages for areas where you really work, and write something specific for each. Pages that only swap the borough name do not help.
How long does local SEO take in London?
Usually several months, and longer in the most competitive trades and areas. We cannot promise rankings, but we can make sure your site is built to earn them.
Want a site that brings in local jobs?
Tell us your trade and the areas you cover, and we will send a free quote.
Get a Free Quote